Always stay informed

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On this page, we will be keeping you up to date on news from the BWH Hotel Group. New leisure hotels for your travel groups, interesting renovations, event dates, group offers, and much more - visit our news board regularly to make sure you don’t miss anything.


What3 Words

Each of our Best Western hotels is unique, and so are their destinations. We want your customers to easily find our hotels with just three equally unique words. Our innovative partner what3words has assigned a unique three-word address to every 3m x 3m square in the world. The three-word addresses here in the Group Travel Guide describe the exact entrance to our group hotels. Finding hotels successfully Group travellers and tour operators can enjoy many benefits from this innovative service. The three-word addresses can be shared easily with each other. In addition, coach or bus parking spaces can be marked in advance with 3x3 metre accuracy, as well as meeting points for group travellers and much more. We are exactly there - where you need us.

New opening in Steyr, Austria

In mid-July, the Aiden by Best Western @ Stadtgut Hotel Steyr, the first hotel of the lifestyle brand of the BWH Hotel Group, opened in Austria. With its extraordinary concept and 90 rooms, the newly built hotel sets fresh trends in the historic city and modern business location in the province of Upper Austria near Linz.

New group hotel: vintage Style in Eningen (Swabian Alb)

The new LOFTSTYLE Hotel Eningen has opened as part of the Sure Hotel Collection by Best Western and is not only characterized by its ideal location not far from the cities of Reutlingen and Metzingen: It has 103 highly modern rooms in a loving vintage style, which also runs like a thread through the entire rest of the house and gives it its very own character.

New Best Western Hotel opening in Munich

The Best Western Arabellapark Hotel Munich will open in fall 2021. Centrally located in Munich's Bogenhausen district, near the English Garden, the modern three-star hotel offers 220 rooms, a hotel bar and a small beer garden, as well as a breakfast restaurant.

All new at the Alsterkrug in Hamburg

After a renovation phase of more than three years, the Best Western Premier Alsterkrug Hotel in Hamburg shines in new splendor. It presents a symbiosis of emotional, 300-year-old history and the latest, multifunctional hotel design.



We invite you to the second European BWH Leisure Expo in September! An extensive program with guest lectures on mobility of the future as well as digitalization in the hotel industry and much more awaits you. Meet staff from the European service centers and talk to hoteliers from all over Europe. Get to know the product diversity of the BWH Hotel Group (18 brands!). And the best: The exclusive participation is free of charge for you! BWH Leisure Expo 2021 September 21 to 23, 2021

Meet us at Events

Here you will find an overview of current event dates. The Leisure Team of BWH Hotel Group looks forward to meeting you on-site or digitally. Next Event:

WTM in London from November 7-9, 2022



Ihre Vorteile

  • Gruppenangebote mit spannenden Ausflugshighlights & inspirierenden Insidertipps
  • Lernen Sie die BWH Hotels und die touristischen Regionen in Zentraleuropa kennen
  • Kurzfristige Sonderangebote für Gruppenreisen
  • Vorstellung neuer Hotels der BWH Hotel Group
  • Die wichtigsten Messe- und Workshoptermine der Branche
  • Aktionen und Gewinnspiele

Melden Sie sich jetzt für den Gruppen-Newsletter an:

Each BWH Hotel Group® branded hotel is independently owned and operated